It’s the digital age. Everyone’s just waiting for that bestseller to turn into a movie or a TV series. The writer is dead. Who even really reads anymore?
It’s true that visual media platforms are pretty much more aggressively eye-catching than a wall of text is. Infographics, adorable animated GIFs, YouTube ads that you can’t skip – these are all pretty prevalent in every medium used today. However, when you get down to the brass tacks of the situation, none of these things would exist without the content writing behind it.
The same can be said for your website – maybe even your entire social media reputation. You could have the best branding team with the most aesthetically pleasant color palettes and logos but still turn potential clients away if you’re nothing at the core. That’s where the heart of the marketing lies – and it’s in the content you’re able to produce.
This is the 21st century. People are more critical of the media they consume and do so detest being told what to do. Audiences today won’t just pick up the phone and call a 1-800 number just because a commercial told them to, they want content that matters and is told through a reputable source. That kind of trust is earned; this can be done, for a start, by not just telling them one thing without the facts. People these days – with the rise in social media – are thrilled by the prospect of conversation, by the prospect that their opinions and voices are ones that are being heard out.
Marketable content not only inspires the conversation but it also starts it off. According to the website of the people with Kinetic Word, a website could generate thousands of hits a day without ever getting a new client. This can be attributed to the fact that the website can have all the best features and be really visually pleasing but offer nothing of substance – no conversation or new information.
So is investing in marketable content really worth it? Try looking at every single successful brand in the industry today. See that what you’ve just read is more than just simple speculation.