May 16, 2015
It’s the digital age. Everyone’s just waiting for that bestseller to turn into a movie or a TV series. The writer is dead. Who even really reads anymore?
It’s true that visual media platforms are pretty much more aggressively eye-catching than a wall of text is. Infographics, adorable animated GIFs, YouTube ads that you can’t skip – these are all pretty prevalent in every medium used today. However, when you get down to the brass tacks of the situation, none of these things would exist without the content writing behind it.
The same can be said for your website – maybe even your entire social media reputation. You could have the best branding team with the most aesthetically pleasant color palettes and logos but still turn potential clients away if you’re nothing at the core. That’s where the heart of the marketing lies – and it’s in the content you’re able to produce.
This is the 21st century. People are more critical of the media they consume and do so detest being told what to do. Audiences today won’t just pick up the phone and call a 1-800 number just because a commercial told them to, they want content that matters and is told through a reputable source. That kind of trust is earned; this can be done, for a start, by not just telling them one thing without the facts. People these days – with the rise in social media – are thrilled by the prospect of conversation, by the prospect that their opinions and voices are ones that are being heard out.
Marketable content not only inspires the conversation but it also starts it off. According to the website of the people with Kinetic Word, a website could generate thousands of hits a day without ever getting a new client. This can be attributed to the fact that the website can have all the best features and be really visually pleasing but offer nothing of substance – no conversation or new information.
So is investing in marketable content really worth it? Try looking at every single successful brand in the industry today. See that what you’ve just read is more than just simple speculation.
Mar 21, 2015
“Keep Austin Weird” has been the motto of this state capital for years. You might even say for generations as Austin, Texas has been hip and happening in the scene of culture and entertainment since the 19th century – not even the civil war or the Great Depression could keep this place’s spirit for fun down. And it just keeps growing – don’t you know that “weird” is the new “cool”?
Continuously growing and harnesses all different kinds of activities for the growth of both arts, the economy, and sports – this town has more than just kept weird alive, it has revolutionized the meaning of the word. From one renowned event like the South by Southwest (SXSW) festival just a few weeks prior, Austin is already all ready to ready, set, go on the MotoGP World Championships at the Circuit of the Americas.
This motor racing circuit has been the premiere location for motor sports and entertainment in the United States; the rest of the world has taken notice. Thousands of people have flocked from all corners of the globe just to be a part of the action, the thrill, and the excitement. Local businesses, like those who offer services of moto gp limos, thrive on such circumstances and it’s a win-win situation: the town’s economy fares well and its attractions are made to be even more capable of hosting these amazing festivities.
In a world so bound by routine and profit, it pays well – for the mind and soul just the same – to care for these factions of culture that life makes available to everyone. A luxury, a treat for anyone who comes by to enjoy the atmosphere and to be surrounded by people with similar hobbies and interest – these are the little, grand moments that make life worthwhile. Keeping Austin Weird, alongside the events like MotoGP that promote that, inspire for life to be invigorating, shaking those limp and routine lives from atrophy with a good party or two.
Jan 31, 2015
It is widely known that being arrested in Texas for for driving while intoxicated (DWI) is not a walk in the park. As pointed out on the website of Mark T. Lassiter, the laws are stringent and the penalties are high. However, there seems to be a softening of attitude in Texas courts, at least in Collin County, where instead of locking them up and throwing away the key, some defendants convicted of DWI may be eligible for alternative programs in lieu of incarceration.
But that will not apply to drunk drivers who leave the scene of a crime.
A man with a blood alcohol content (BAC) that was three times more than the legal limit caused the death of a 56-year-old man and injuries of another driver when he crashed into the deceased’s car and causing the third driver to crash into them. He left the scene of the crime, but was later found passed out about half a mile away. That was two years ago. He was sentenced to 18 years in jail.
DWI is a serious crime in itself, but leaving the scene of the crime makes it even worse. However, there are many ways that a person’s actions can be interpreted, each of which are equally probable and hard to prove. For example, in the case above, the defendant was found half a mile away from the scene of the crime. The obvious conclusion is that he was fleeing the scene to avoid getting arrested. It is also possible that the man was confused and disoriented and had simply wandered away. This puts a different complexion on the matter.
Later investigation revealed, however, that the defendant had in fact left the scene of a crime on a previous occasion. This supports the first interpretation.
The point is, not everything is as it seems, especially when there are no independent witnesses to a crime. It is mostly a matter of interpretation by the arresting officer. The first thing a good criminal defense lawyer would do is to consider the past history of the defendant and explore every angle to provide a client with the best possible interpretation of the facts of a case.
Oct 1, 2014
Trains once served as a major means of transportation to thousands of Americans; these also caused a major impact on the country’s economic growth by carrying tons of cargo and goods from one state to another in a fast and efficient manner.
The use of trains, to transport cargo and people, saw a remarkable increase between the end of the 19th century and the beginning of the 20th century. The positive effect of this occurrence to economic growth, though, was slowed down by the unexpected increase in the number of job-related accidents involving railroad workers.
Today, federal and state laws exist to ensure the safety and health of railroad workers. These same laws mandate and make it imperative for employers to makes sure that all railroad employees are safe whenever in the workplace by:
- Giving them proper training about their job
- Making sure that all equipment and tools needed to perform job are properly maintained and in good working condition
- Providing sufficient lighting in work areas
- Putting in enough man-power to accomplish necessary work
- Ensuring that working areas are always maintained and cleaned
- Providing proper supervision in the workplace
- Making sure that all walkways are safe from hazards
- Ensuring that all of the train’s brakes (whether manual or hand brakes) are without defect and in good working condition (including air reservoirs, connecting pipes, and air hoses)
- Keeping all parts of the locomotive always safe for use and working properly
In cases of injuries, though, workers should know that they are protected by the Federal Employer’s Liability Act or FELA, which gives them the right to file a claims lawsuit against his/her employer for financial damages, lost wages, medical expenses, and/or disability (partial or permanent). But for a FELA claim to be valid, the injured employee has to prove that he/she was: injured during the performance of work; the work area was not safe, and that the equipment and/or tools available for use were faulty or defective; and, that accident was clearly a result of an unsafe working area or working condition.
Through FELA, an injured worker can be awarded the compensation that he/she deserves. But he/she has to have a strong and competent representation from a highly-qualified lawyer who practices personal injury in San Diego for a greater chance of netting the compensation that he/she deserves and needs. Lawyers are taught how to file these claims and see them through to their completion.
Oct 9, 2013
Recent incidents have shown pit bulls tendencies to attack and severely injure people – including children and infants – which have led to many people rallying to ban the pit bull breed. Although there are statistics that can support such claims, there is more to pit bulls than their aggressiveness and violence.
Pit bulls are a strong breed of dogs with a compact muscular body and very strong jaw strength. These traits are sought because initially, pit bulls were bred for bull baiting and dog fighting (both of which has been banned). It is because of these dog breed’s aggressiveness and physical power that a bite from a pit bull can be catastrophic. Pit bull mauling can include bone fractures, deep cuts, lacerations, infections, and possible amputations. Severe scarring and emotional trauma can also be experienced by the victims, and fatalities have also been a strong issue with pit bulls.
Despite the number of people and organizations lobbying to ban pit bulls (along with dog breeds branded as vicious), places like Carson City, Nevada has passed a law against declaring a dog dangerous based on their breeds alone. Under the new protection law AB110, local government is also banned from endorsing ordinances that outlaw specific dog types.
One thing people can help in easing up the dangers of pit bulls is through proper awareness of the breed and training the dog to avoid it from being aggressive. Every dog has a tendency to bite; the owner therefore should know the responsibilities that come with owning and taking care of a pit bull.