May 16, 2015
It’s the digital age. Everyone’s just waiting for that bestseller to turn into a movie or a TV series. The writer is dead. Who even really reads anymore?
It’s true that visual media platforms are pretty much more aggressively eye-catching than a wall of text is. Infographics, adorable animated GIFs, YouTube ads that you can’t skip – these are all pretty prevalent in every medium used today. However, when you get down to the brass tacks of the situation, none of these things would exist without the content writing behind it.
The same can be said for your website – maybe even your entire social media reputation. You could have the best branding team with the most aesthetically pleasant color palettes and logos but still turn potential clients away if you’re nothing at the core. That’s where the heart of the marketing lies – and it’s in the content you’re able to produce.
This is the 21st century. People are more critical of the media they consume and do so detest being told what to do. Audiences today won’t just pick up the phone and call a 1-800 number just because a commercial told them to, they want content that matters and is told through a reputable source. That kind of trust is earned; this can be done, for a start, by not just telling them one thing without the facts. People these days – with the rise in social media – are thrilled by the prospect of conversation, by the prospect that their opinions and voices are ones that are being heard out.
Marketable content not only inspires the conversation but it also starts it off. According to the website of the people with Kinetic Word, a website could generate thousands of hits a day without ever getting a new client. This can be attributed to the fact that the website can have all the best features and be really visually pleasing but offer nothing of substance – no conversation or new information.
So is investing in marketable content really worth it? Try looking at every single successful brand in the industry today. See that what you’ve just read is more than just simple speculation.
Mar 21, 2015
“Keep Austin Weird” has been the motto of this state capital for years. You might even say for generations as Austin, Texas has been hip and happening in the scene of culture and entertainment since the 19th century – not even the civil war or the Great Depression could keep this place’s spirit for fun down. And it just keeps growing – don’t you know that “weird” is the new “cool”?
Continuously growing and harnesses all different kinds of activities for the growth of both arts, the economy, and sports – this town has more than just kept weird alive, it has revolutionized the meaning of the word. From one renowned event like the South by Southwest (SXSW) festival just a few weeks prior, Austin is already all ready to ready, set, go on the MotoGP World Championships at the Circuit of the Americas.
This motor racing circuit has been the premiere location for motor sports and entertainment in the United States; the rest of the world has taken notice. Thousands of people have flocked from all corners of the globe just to be a part of the action, the thrill, and the excitement. Local businesses, like those who offer services of moto gp limos, thrive on such circumstances and it’s a win-win situation: the town’s economy fares well and its attractions are made to be even more capable of hosting these amazing festivities.
In a world so bound by routine and profit, it pays well – for the mind and soul just the same – to care for these factions of culture that life makes available to everyone. A luxury, a treat for anyone who comes by to enjoy the atmosphere and to be surrounded by people with similar hobbies and interest – these are the little, grand moments that make life worthwhile. Keeping Austin Weird, alongside the events like MotoGP that promote that, inspire for life to be invigorating, shaking those limp and routine lives from atrophy with a good party or two.
Jan 31, 2015
It is widely known that being arrested in Texas for for driving while intoxicated (DWI) is not a walk in the park. As pointed out on the website of Mark T. Lassiter, the laws are stringent and the penalties are high. However, there seems to be a softening of attitude in Texas courts, at least in Collin County, where instead of locking them up and throwing away the key, some defendants convicted of DWI may be eligible for alternative programs in lieu of incarceration.
But that will not apply to drunk drivers who leave the scene of a crime.
A man with a blood alcohol content (BAC) that was three times more than the legal limit caused the death of a 56-year-old man and injuries of another driver when he crashed into the deceased’s car and causing the third driver to crash into them. He left the scene of the crime, but was later found passed out about half a mile away. That was two years ago. He was sentenced to 18 years in jail.
DWI is a serious crime in itself, but leaving the scene of the crime makes it even worse. However, there are many ways that a person’s actions can be interpreted, each of which are equally probable and hard to prove. For example, in the case above, the defendant was found half a mile away from the scene of the crime. The obvious conclusion is that he was fleeing the scene to avoid getting arrested. It is also possible that the man was confused and disoriented and had simply wandered away. This puts a different complexion on the matter.
Later investigation revealed, however, that the defendant had in fact left the scene of a crime on a previous occasion. This supports the first interpretation.
The point is, not everything is as it seems, especially when there are no independent witnesses to a crime. It is mostly a matter of interpretation by the arresting officer. The first thing a good criminal defense lawyer would do is to consider the past history of the defendant and explore every angle to provide a client with the best possible interpretation of the facts of a case.
Oct 1, 2014
Trains once served as a major means of transportation to thousands of Americans; these also caused a major impact on the country’s economic growth by carrying tons of cargo and goods from one state to another in a fast and efficient manner.
The use of trains, to transport cargo and people, saw a remarkable increase between the end of the 19th century and the beginning of the 20th century. The positive effect of this occurrence to economic growth, though, was slowed down by the unexpected increase in the number of job-related accidents involving railroad workers.
Today, federal and state laws exist to ensure the safety and health of railroad workers. These same laws mandate and make it imperative for employers to makes sure that all railroad employees are safe whenever in the workplace by:
- Giving them proper training about their job
- Making sure that all equipment and tools needed to perform job are properly maintained and in good working condition
- Providing sufficient lighting in work areas
- Putting in enough man-power to accomplish necessary work
- Ensuring that working areas are always maintained and cleaned
- Providing proper supervision in the workplace
- Making sure that all walkways are safe from hazards
- Ensuring that all of the train’s brakes (whether manual or hand brakes) are without defect and in good working condition (including air reservoirs, connecting pipes, and air hoses)
- Keeping all parts of the locomotive always safe for use and working properly
In cases of injuries, though, workers should know that they are protected by the Federal Employer’s Liability Act or FELA, which gives them the right to file a claims lawsuit against his/her employer for financial damages, lost wages, medical expenses, and/or disability (partial or permanent). But for a FELA claim to be valid, the injured employee has to prove that he/she was: injured during the performance of work; the work area was not safe, and that the equipment and/or tools available for use were faulty or defective; and, that accident was clearly a result of an unsafe working area or working condition.
Through FELA, an injured worker can be awarded the compensation that he/she deserves. But he/she has to have a strong and competent representation from a highly-qualified lawyer who practices personal injury in San Diego for a greater chance of netting the compensation that he/she deserves and needs. Lawyers are taught how to file these claims and see them through to their completion.
Oct 9, 2013
Recent incidents have shown pit bulls tendencies to attack and severely injure people – including children and infants – which have led to many people rallying to ban the pit bull breed. Although there are statistics that can support such claims, there is more to pit bulls than their aggressiveness and violence.
Pit bulls are a strong breed of dogs with a compact muscular body and very strong jaw strength. These traits are sought because initially, pit bulls were bred for bull baiting and dog fighting (both of which has been banned). It is because of these dog breed’s aggressiveness and physical power that a bite from a pit bull can be catastrophic. Pit bull mauling can include bone fractures, deep cuts, lacerations, infections, and possible amputations. Severe scarring and emotional trauma can also be experienced by the victims, and fatalities have also been a strong issue with pit bulls.
Despite the number of people and organizations lobbying to ban pit bulls (along with dog breeds branded as vicious), places like Carson City, Nevada has passed a law against declaring a dog dangerous based on their breeds alone. Under the new protection law AB110, local government is also banned from endorsing ordinances that outlaw specific dog types.
One thing people can help in easing up the dangers of pit bulls is through proper awareness of the breed and training the dog to avoid it from being aggressive. Every dog has a tendency to bite; the owner therefore should know the responsibilities that come with owning and taking care of a pit bull.
Oct 8, 2013
A recent merger proposal between American Airlines and US Airways has prompted an inquiry by the US Government Accountability Office. The airlines claim that because of several other high-profile airline mergers that have gone through in the last five years, this deal will level the playing field and raise competition between the flight giants that have been formed. The merger also intends to financially strengthen the airline industry overall.
However, many critics are concerned the merger will have the opposite effect by significantly decreasing competition, resulting in higher prices. The GAO study, Issues Raised by the Proposed Merger of American Airlines and US Airways, notes that even though the merging airlines “overlap on only 12 nonstop routes, no other nonstop competitors exist on 7 of those 12.” Whether or not this kind of reduction in industry competition outweighs the estimated $1.4 billion increase in net gain for the company remains to be decided.
Critics are also concerned that while US Airways is committed to serving smaller communities, the merger will force the company to drop a percentage of their service slots at airports and decrease the availability of flights to those communities.
The merger proposal must also undergo an antitrust review conducted by the Department of Justice before it can be approved. The airlines’ legal teams must be incredibly busy working on this.
This is some big-time business stuff. While most people will never be a part of such a huge business deal, even small businesses can benefit from the knowledge of a business lawyer.
Jun 22, 2013
The North Carolina Senate is currently reviewing a bill with provisions to track domestic violence suspects using ankle bracelets that would alert authorities if the person came within a given distance of the victim’s residence or office.
However, because the bill pertains to those who have not yet been convicted of domestic violence, but have been served a protective domestic violence order, reviewers have questioned if monitoring before conviction could be qualified as illegal search and seizure. Senator Warren Daniel has also raised the question of effectiveness in situations where a monitored person is really dedicated to murdering the victim, although this is a rarer, extreme case of escalation in domestic violence.
The bill also suggests that the cost of constant surveillance on a person could be offset by fining the monitored person, from several hundred up to thousands of dollars, depending on what it would really end up costing.
Many committee members have agreed that while the main idea is worthwhile, these issues within the bill need to be studied and amended before the bill can travel any further in legislation.
It is likely that the bill will undergo revisions and be put up for review again at the North Carolina Senate’s 2014 session.
Jun 20, 2013
The United States Department of Labor’s Occupational Safety and Health Administration are responsible for regulating workplace conditions and protecting workers’ rights. Construction injuries are a special concern of OSHA, as construction is widely considered one of the most dangerous professions in the nation. In 2010, OSHA cited 774 fatalities in construction, over a third of which were caused by falls. The administration has created a Fall Prevention Campaign in order to answer this unfortunate statistic.
The Fall Prevention Campaign strives to educate construction workers on how to save lives through improved safety practices, in three basic steps. These points focus on planning ahead, providing correct equipment, and training workers to effectively use the safety equipment.
- Planning ahead – Have the details of a project hammered out before beginning. For example, know what needs to be done and how, as well as what safety gear the job requires
- Providing correct equipment – Make sure all the right tools are available for workers, including protective gear
- Training workers – Employers are responsible for teaching their employees how and when to correctly use the provided equipment in order to avoid accidents
The campaign resources include a website, training tools to help employers, worksite posters, and wallet-sized cards for workers to carry. Most of these are also available in Spanish.
Jun 18, 2013
Carpal tunnel syndrome results from nerve compression within the wrist, which gradually progresses from mild discomfort to severe pain, atrophied muscles in the hand, or loss of control over fine motor skills. Commonly characterized as a “desk job disease”, carpal tunnel syndrome is actually the most common in assembly line workers, and according to the National Institute of Neurological Disorders and Stroke (NINDS), “women are three times more likely than men to develop carpal tunnel syndrome”.
The earlier carpal tunnel syndrome is diagnosed, the better. Besides general physical examination, specific tests used to recognize the syndrome include applying pressure to the median nerve in the wrist, a wrist flexion test, and other specific movement tests that would show carpal tunnel symptoms.
According to the severity of the nerve damage, treatment can range from over-the-counter painkillers or mild physical therapy, to wrist surgery. If surgery is necessary, it can take months to recover and physical therapy is usually needed to build up wrist strength again.
Carpal tunnel syndrome can be debilitating and prevent a person from working during onset and recovery. However, someone in this situation may qualify for disability benefits through social security. Disability benefits claims are often denied on minor mistakes in paperwork, so it is recommended to consult a professional who can walk you through the claims appeals process rather than attempting to re-apply for a claim, and can get you the compensation you deserve.
Jun 17, 2013
In 2008, a German child, then just 2 years old, had a cardiac arrest that resulted in severe brain damage and a vegetative state. The situation seemed almost hopeless, with doctors quoting a six percent chance for just survival, let alone recovery. There is no known cure for cerebral palsy but the child’s parents proposed using stem cells in cord blood they had frozen as an experimental symptom treatment.
Doctors at the University Clinic of the Ruhr University of Bochum (UK RUB) began treatment nine weeks after the child’s cardiac arrest and regularly monitored his progress for forty months. According to a university report, following an unlikely recovery, “the child was able to eat independently, walk with assistance, and form four-word sentences”. While the doctors still hesitated to claim a causal relationship between treatment and recovery, researchers continue to explore the stem cell method.
Typically, cerebral palsy treatment involves consistent medical support for a patient’s entire life, whether it’s different kinds of therapy, medication, or a social worker helping with day-to-day activities. In 2013, Korean doctors claimed that they had successfully treated cerebral palsy using cord blood that was not originally taken from the patients. If stem cell therapy continues to develop and become more accessible, it could drastically change the futures of cerebral palsy patients.